A’Alam Al-Dawa Group
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About us

Marketing Plan

In just a few short years, our quality services, quality of our products and experienced staff have enabled us to obtain an excellent reputation within the local Yemeni market.

  1. To study the products of your company and compare them with competitive products in the market.

  2. To get statistics from the MOH about the quantities of identical products imported in the last three years.

  3. State the annual forecast quantities to be imported in the first year for each product.

  4. Find selling centers for these products.

  5. Employ qualified Medical Representatives.

  6. Provide training courses.

  7. Make annual and monthly selling plans for these products.

  8. Provide the Medical Rep. with the promotional materials they require to help sell these products and convince doctors of our quality.

  9. Hold seminars in five star hotels and invite all Specialists.

  10. Distribute these products to pharmacies, hospitals and wholesalers, and supply our branches in the other govern orates.

  11. Making short seminars in hospitals. Divide Yemen into areas and appoint a Medical Rep. for each area.

  12. In the morning, Medical Reps. will visit their area hospitals to conduct short meetings with the concerned sections, while handing out brochures and providing breakfast for the doctors.

  13. In the afternoon, they will visit doctors in their private clinics and give them any available samples and promotional materials in order to establish their cooperation.

  14. To observe and follow the Medical Reps. through a supervisor. Ask each Medical Rep. to provide a study on each doctor.

  15. Provide a facility to our customers in terms of payment.

  16. Give out bonuses for big orders.

  17. Give discounts for cash payments.

  18. Make agreements with reputable hospitals to give them an annual commission and supply them with our products year-round.

  19. Participate in local trade fairs and scientific seminars organized by universities, etc.

  20. Advertise our products in Health Directories and magazines.

Looking forward to hearing from you

We have 97 dedicated and qualified employees managed by the senior management board, including medical representatives, sales managers, accountants, administrative personnel, distributors, and conductors. Our company is expanding rapidly in addition to the branches that we currently operate in Taiz, Hodeidah, and Dhamar, we are having subagents throughout all of Yemen. We plan to open more branches throughout Yemen.

A’Alam Al-Dawa Group

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